Jordan Taps Niecy Nash As The Iconic Genie For Upcoming Air Jordan 6 “Salesman”

2026-01-19

Jordan Brand leaves no storytelling opportunity behind, leveraging important milestones and a mega-rich history of marketing and product excellence to the current and future generation of Jumpman fanatics. For 2026, all eyes are on the Air Jordan 6, a silhouette currently basking in its 35th Anniversary. Seasoned vets of the Jordan footwear game know that the brand loves to bring back originals, but lately, there’s been a concentration on past grails and mythical samples that have fueled the energy for decades.

Enter this unreleased Air Jordan 6 sample, which has been referred to by the community as the “Reverse Infrared” for decades. This alternate version of the undeniable icon exaggerates that bold red hue at the midsole, offering a “flipped” color-blocking at the fore-foot for even more red. The Nike Air on the heel is also delivered in heel (the original had it black). The sample text printed on the interior and the mock hang-tag further nods to the legend behind this well-documented collector’s item.

For the 2026 release, the Jordan Brand team once again went surgical with the Retro. They obsessed over matching the 1991 specs to a tee, modifying the toe-box shape, the height of the tongue, and the construction of interior bootie. It’s the first non-collab Air Jordan Retro to embody this updated build, restoring the silhouette to its early-90s roots.

Furthermore, Jordan Brand recalls an iconic Nike ad from Spike Lee’s unmatched run, tapping actress Niecy Nash as the “Air Jordan 6 genie” that can grant you all that your heart desires. In this case, it’s the Air Jordan 6 “Salesman” that you’ll be coveting, and it’s set to drop on February 14th in full family sizes. Below is a full lookbook of the Air Jordan 6 “Salesman” and accompanying apparel tied to the drop.

Forward from: https://sneakernews.com/2026/01/15/jordan-6-reverse-infrared/