EXCLUSIVE: Premium Goods Reveals Unseen Samples Of The Nike Air Max 1 “718”

2025-07-16

Premium Goods’ original outpost in Brooklyn is ready to re-enter the collaborative space with the Air Max 1. Designed as an homage to 1990s hip-hop and the surrounding culture, the Air Max 1 is a colorful display that reflects the sporty fashion that pervaded the streets through labels like Tommy Hilfiger, The North Face, Polo Ralph Lauren, and more. The shoe was received with praise immediately, not just for its clean design, but for shop founder Clarence Nathan getting the much-deserved opportunity.

Below is the first round of the Air Max 1 that was actually concocted by Nike’s design team, specifically by a Brooklyn-born designer who understood Clarence’s 90s themed concept. This first round sample is a strong starting point as the colorway is a fairly accurate representation of the aesthetic of the decade.

Forward from: https://sneakernews.com/2025/07/15/premium-goods-nike-air-max-1-samples/